5 WAYS TO JUMPSTART YOUR WRITING CAREER

March 31st, 2010
Seti Matua
Feb. 10, 2009
A high school teacher once asked me the same question my parents asked me repeatedly during my formative years: “What do you want to be when you grow up?”
My response was pretty minimal, nothing earth-shattering but certainly pretentious because I didn’t want to be outdone by the rest of the wanna-be-cops in the room.
“I want to be a doctor.”
Unfortunately for me, my parents and my teachers all knew me a little better than I knew myself at sixteen-years going on twenty-six. I knew even as I uttered the word ‘doctor’ that my true love in life was and still is writing. I’ve kept a (corny) journal of my life on, then off, then on again since that teacher’s prying and self-revealing question.
The question that I most often hear, now that I’ve developed my craft a bit and dabbled in the industry for nearly fifteen years is, “How did you become a writer,” or “What can I do to become a writer.”
Sadly, there is no cut-and-dry answer to that question. Google the phrase ‘freelance writer’ and you’ll be inundated with a myriad of writing courses, self-help books and websites telling you that, “you are a fool not to get this” or that “you can become your own work at home boss writing your own book.” Sound like I’ve tried that route? Like its a little too good to be true? You betcha!
Having traveled the road often traveled, I’d like to spare you a few extra steps if you are truly sincere about starting a career in the industry. These steps do not in any way guarantee your instant superstardom in the world of journalism and writing, but you can use them as a starting point to know whether or not you are truly cut out for the cutthroat world that is writing.
1. Know what type of writer you want to be – Saying you’re going to be a writer isn’t good enough. Some people think that once you write a poem, you can write a novel. Or, writing a novel automatically qualifies you to become a grant writer. It’s easy to blur the lines. Even after all these years I don’t know whether I want to be a full-time journalist, blogger, screenwriter or poet and it is maddening and a big waste of time that could be spent perfecting your writing. You may not know right away what type of writer you would like to be, but you will know once you start to get into your craft. For most writers that determination comes naturally once you get that urge to continue writing. I suggest that you visit your local library or buy how-to-books at a bookstore on the subject and decide what type of writer you want to be once you have a good idea of the types of writing that is available to you and you’ve taken the time to do your research on the subject.

2. Be a Sponge
– Writing is second nature for some people, but for most of us it takes effort. There is a learning process, practice, more effort and then more practice. That cycle never ends. A degree in Journalism, English or Communication is an absolute must if you are looking to get your foot in the door at a local, regional or national newspaper or magazine. If you think creative writing is where you would like to concentrate your time and efforts, I would even suggest taking an accredited writing class or enroll in a writing course at your local community college to give you a good idea of what writing entails. A word of caution: like any other profession, becoming a writer is not as easy as sitting down and deciding that you are going to do it for a living. Very few successful writers today stumbled upon major success with their very first book or article. For most writers, myself included, it is a long trial and error process and it takes months, more often years, to establish and maintain lasting credibility in the market. But don’t be discouraged. If you truly want to be a writer, the rewards happen along the way to your writing dream job.

3. Get Your Facts Straight
– Whether you plan on being a poet, an investigative writer, a newspaper or magazine columnist or a script writer you need to be prepared to spend at least 75% to 80% researching information. A good journalist will tell you that in order to maintain your journalistic integrity you must check and re-check your facts before your piece is actually published. And even after you’ve checked your draft over and over again, your piece is still subject to your editor’s scrutinizing eye before you get the okay to publish. Every newspaper, magazine or website editor will hold you to their company’s code of ethics to protect you as well as the publication. Even creative writers (non-fiction and fiction authors, poets, screenwriters) adhere to some level of fact-checking, especially when they are writing about a certain period or event in time. Science fiction writers may be the exception to that rule but even fantasy started out based on some random form of reality. Writing a piece is actually the fun part but it is your research that gets you to that point.
4. Write ! – It doesn’t matter what you are interested in or if the subject that pops into your head is off the wall and hardly interests you at all. The point is that you are writing and making a conscious effort to prefect your writing. Write something whenever a thought enters your mind. It drives my family crazy when they see me writing random things down on their homework assignments, napkins or anything within my reach. It doesn’t matter when and why, I just write. Inspiration is a fickle thing. But I’ve also found that inspiration has a short shelf life. If you don’t capture the thought right when that flash occurs, you will lose it and it may have been the one thought that could have been a potential paid article or the basis for a manuscript. I must have started a hundred unfinished film treatments in the local Denny’s after a football or a basketball game with my kids. I’ve written love letters, journal entries or poems but each one of those random thoughts have turned (and churned repeatedly in mind until it felt right) into my next article or feature piece.
5. Start a Blog or Website – The technology today has spawned thousands upon thousands of new writers. It is not a stretch to envision that a new writer is born every minute of every day thanks to the availability of tools like blogger.com and social networking sites like Facebook, Bebo and Pac-Biz. These tools and the Web have given people who may have been dissuaded by the overwhelming thought of becoming a writer, can now start their writing career in a matter of seconds. If you’re looking to engage an audience immediately with your own writing, start a blog and rather than writing your thoughts down each day, create a post and invite the world to read and give feedback on your art. This may discourage many from ever writing again but keep in mind that even the best writers, musicians, athletes and yes, even doctors felt discouragement and disappointment along the way.
For more information on how you can start your writing career, visit writing.com, writerswrite.com and other similar sites that will kick-start your desire and career in the writing industry.
An accomplished writer/editor, Seti Matua blogs regularly on Context Sports and Salt Lake Scenery, where he provides a unique perspective on a range of topics with a Polynesian twist. Seti is also experienced in the fields of business management/development working with companies such as Advanced MD Software, WorkingRx, Ingenix and Coventry Health.

WHY SME’s ARE A WRITERS BEST FRIEND

March 31st, 2010

Seti Matua

Feb. 11, 2009

Can you imagine what the Sistine Chapel would look like today if Pope Julius II had asked a goat herder instead of Michelangelo to paint a depiction of the Creation of Adam on its ceiling? What could have possibly gone wrong if Emperor Shah Jahan had asked a seamstress to be the chief architect for the Taj Mahal? And would the Golden Gate Bridge be a modern marvel of engineering if Joseph Strauss had been replaced by a dentist? Ask any woman if they think that panty hose are comfortable and they’ll tell you that it could be better. Could the fact that a man created that stylish bit of hosiery have anything to do with a woman’s discomfort?

These are just examples of the power of a Subject Matter Expert. SME’s are not a new concept. Even Cain was at odds with Able because he produced a much better product that became his specialization. The world is full of people who specialize in certain talents, abilities and acquired knowledge and it is that knowledge that makes individuals valuable in their designated field.

I’ve worked in the software industry for more than a decade. In that time I’ve been a Corporate Trainer, a Business Analyst, a Quality Assurance Tester, a Technical Writer and a Project Manager. Each one of those titles performs a specific function or is disciplined in a specific set of skills. In the software world, these titles are as unambiguous as the titles and credentials you might encounter when walking through a hospital. There may be a dozen doctors in a room, but each one of those doctors has a specialization. To reiterate my opening statement, I would not ask an anesthesiologist to perform a laparotomy nor would it be kosher to ask a podiatrist to perform lasik surgery on my eyes.

So why would that distinction be important in the world of writing and how could a SME be my most powerful ally? Well to put it bluntly, a writer is merely delivering or relaying a message. But that message must be substantiated by those who are in a position to speak expertly about that subject. So, when a writer is researching a piece on “The Expanding Technology Offerings in the Australian Market,” or “The Emergence of New Russian Business Czars,” it becomes pretty obvious who your SME’s are going to be in those targeted areas of specialty. For the first article you’re going to seek out someone who is a technology expert, but you may want that expert to have some dealings with the Australian market. In the latter article you will be looking at an economist or business manager who has an existing or who has had previous experience in Russia.

Aligning yourself with these SME’s is a key component in your success as a freelance writer or blogger. Why? Because when you decide to specialize in a certain area of expertise or an industry, you will rely on those SME’s to channel that information to you on your projects. I would also suggest that you maintain a solid, professional relationship with those SME’s because inevitably, when you have a subject that you would like to blog or write about that may not fall under their area of expertise, they will already have an established network of individuals to whom they can point you to in order to get an answer to your questions.

So, as you develop your writing career, keep the following things in mind:

• Look for SME’s who have a solid reputation in their industry – The more credible your source, the more credible your story.

• Make sure that the SME support the facts with solid evidence – Refer to the previous bullet. Your reputation and the SME’s are both on the line so make sure the information you have is accurate and reliable.

When quoting a SME, quote them word for word – This is a universal rule of ethics in writing. Some refer to them as journalistic integrity but every organization has their own standards and policies. Make sure you’re well versed in them before you start writing.

Be sure to acknowledge the SME in your article – Its what compels them to keep giving you information as long as you hold true to the last two bullets. Don’t misquote them and don’t leave them out or you’ll be left out in the cold the next time you need their assistance.

• Spell names and company names correctly. Nothing annoys a SME more than a writer who can’t pronounce their name or won’t take the time to learn how to spell it correctly.

Bottom line, you’re as good as the friends that you keep. Keep everything professional and you’ll never have to worry about whether or not your voice has merit with your audience.

An accomplished writer/editor, Seti Matua blogs regularly on Context Sports and Salt Lake Scenery, where he provides a unique perspective on a range of topics with a Polynesian twist. Seti is also experienced in the fields of business management/development working with companies such as Advanced MD Software, WorkingRx, Ingenix and Coventry Health.

PLAGIARISM: A WRITERS ONE DEADLY SIN

March 31st, 2010

Seti Matua

Feb. 24, 2009

I will be the first to admit that I don’t have a single ounce of originality in my body or brain. As a child I imitated the way my brother dressed, walked, talked and played sports. I adopted his tone of speech and his laugh until he sat me down one day, me being on the threshold of pimples, puberty and junior high and said to me, “You gotta be yourself!”

In the world of writing, my brother’s advice to my pre-teen, idolatrous nature rings true today as it has throughout the ages. We all stumble upon ideas, thoughts and experiences where we find commonality. There are phrases, idioms, thoughts, logic and euphemisms that become a part of the vernacular and jargon of our day and for the most part, the broad, collective experiences of a culture rarely fall under the umbrella of plagiarism.

The literal definition of plagiarism is: “The verbatim copying or imitation of the language, ideas, or thoughts of another author and representing them as one’s own original work.” (American Heritage Dictionary)

Therein lies the key to understanding the line drawn between borrowing and stealing. Borrowing: Good; Stealing: Bad. After all, its been said that, “Imitation is the sincerest form of flattery.” (Charles Caleb Colton, “Lacon”)

But plagiarism is fraud. It’s an act of dishonesty that writers, researchers, artists, et al believe to be the equivalent of robbing one of his or her most prized possessions, their thoughts. In academia they refer to it as academic integrity and its known by the same term in journalism. Journalistic integrity and ethics are drilled into new students until they understand that using or even paraphrasing a source comes with a responsibility to quote that source in your own work.

How does a writer avoid the pitfalls of disambiguation?

1. Use quotations when citing a source verbatim. Whether you use information from an interview you have conducted, lifted a quote directly from a page in a book or you are quoting a source from a research paper or even if it’s a line from a movie you watched in your research, make sure the information is quoted accurately and that the sentence or paragraph is enclosed in quotation marks.

Example: In a meeting with the Senate Banking Committee, Federal Reserve Chairman Ben Bernanke said of the current U.S. economy, “This outlook for economic activity is subject to considerable uncertainty, and I believe that, over all, the downside risks probably outweigh those on the upside.”

2. Use an external source for editing. In the case of a staff writer, novelist, etc, the editor is your last line of defense when checking for accuracy and possible infringements. If you’re writing for a blog, website or any other media that will be seen and read by the public, be sure to “test” your writing. Run through a series of edits to ensure that your information is accurate and ethical. This can be applied to your research papers in university as well as to creative writing. In the 2006 case of author Kaavya Viswanathan whose novel How Opal Mehta Got Kissed, Got Wild and Got a Life, it was discovered that the then Harvard-bound teen had over 40 similarities in her book to passages found in two books written by author Megan McCafferty. Always quote your sources!

3. Include an entire list of sources that have been cited in your work. This is often referred to as the bibliography. It provides a cross-referenced itemization of the sources used by the author. This is a sure-fire way to avoid any plagiarism in your writing. But, even when using a bibliography, it is still a good practice to know your subject matter and understand the source of the material that you are using.

Many people have been accused of plagiarism. Even our newly elected President Barack Obama has had to answer questions about certain phrases that his staff writers have included in speeches that were not credited. In my short career as a writer I’ve tried to live up to the life advice my older brother gave me many years ago but even after all these years of trying to be myself, every day I live I’m still going to make sure that I’m wearing my own pants.

An accomplished writer/editor, Seti Matua blogs regularly on Context Sports and Salt Lake Scenery, where he provides a unique perspective on a range of topics with a Polynesian twist. Seti is also experienced in the fields of project management and business analysis where he has worked with companies such as Advanced MD Software, WorkingRx, Ingenix and Coventry Health.

Your business card is CRAP!

March 31st, 2010

Talofa!

February 15th, 2010

This is our first test article for Pac Biz Mag!